ࡱ>  Έbjbj ;>:&&&&&:::8rt:.(d!"! !Q&)\!`!))&&l 3 3 3)&& 3) 3 3u3|P;d:/xJ0xb@G0@3|3|&@&Y|!# 34%4h&;!!!G1!!!))))@!!!!!!!!! :  Press release Date: 1st of March 2010 Keywords: Investment FDI Initiatives -Mediterranean Invest in Med ANIMALaurence Fontaine Communication Manager +33 4 96 11 67 68 - +33 6 82 23 74 51 laurence.fontaine@anima.coop Invest in Med: 11 new initiatives and a toolkit to boost the economic development of the Mediterranean are unveiled 11 leaders of initiatives contributing to the economic development of the Mediterranean countries will present their projects during a public session organised on March 2 and 3 in Marseille (France). The Invest in Med team will take this opportunity to present a toolkit to help economic players to make decision regarding investment, partnerships and business development in the Mediterranean. The eleven new initiatives selected in the framework of the EU-funded project Invest in Med (1) involve more than 50 business and economic development organisations from seven European and nine Mediterranean countries. These initiatives are all contributing to raise the attractiveness of the Mediterranean region by developing expertise areas and concrete partnerships between Euro-Mediterranean enterprises. Strategic sectors such as solar energy, e-commerce and logistics are targeted. This workshop will provide an occasion to discuss the cooperation projects of the participating organisations and to create synergies between organisations of the two rims of the Mediterranean. Since October 2008 and including this last selection, the programme comprises 49 projects. At this stage, more than 150 partners of the MedAlliance (2) networks are involved in more than 200 operations. About 6,000 BtoB meetings have been organised and 800 Euro-Med smart partnerships established (industrial cooperation, commercial agreement or financial partnerships). Invest in Med also allowed the 400 members of MedAlliance, relay towards more than 40 million companies, to develop their expertise, to mutualise their resources and to build regional business networks. A toolkit is available for players and actors interested in the economic development of the Mediterranean area and the companies wishing to develop their business in the region. They aim to: Inform the economic actors (enterprises, business support organisations, administrations, institutional actors) on the business activities in the countries of the Mediterranean (investments, partnerships, etc.); Inform these actors on the business climate (news, public policies in favor of the investment, infrastructures, opportunities, events); Allow these actors to meet to develop joint projects and partnerships at the time of events or on a dedicated Internet site. MIPO (Mediterranean Investments and Partnerships Observatory) is a unique instrument which gives an instantaneous photograph of business climate in the Mediterranean. It contains approximately 5,000 projects of FDI (Foreign Direct Investments) or partnerships (JV, franchising, technological or commercial partnerships, representative offices, etc). Agenda Med, the Mediterranean business events calendar is a free and unique tool to be aware of, plan and promote business events in the Mediterranean. Link in Med, the first on line Euro-Med business community, facilitates the contacts between European and Mediterranean enterprises. Soon to be on line, the Mediterranean Economic Atlas, geo-localised information system, allows to visualise and position the zones of activities, innovation poles, main infrastructures and utilities for the companies and networks in Southern Mediterranean countries, as well as the FDI included in the MIPO data base. About ten sectoral studies and guides are also available. In order to know more about these initiatives and to meet with their organisers, the Invest in Med team invites you to attend the presentations and debates on Thuesday, March 2nd, 2010, at Euromed Management premises, Les Docks, Atrium 10.3, Place d ela Joliette, Marseille. The Invest in Med resource center, including the toolkit, will be presented on March 3rd, at 4pm, in the premises of ANIMA, 11bis rue St Ferrol, Marseilles. You will find hereafter the detailed programme of the session as well as an overview of the initiatives. Please confirm your attendance by contacting Mrs. Clmentine Brisson-Lesage. Contact: clmentine.brisson-lesage@anima.coop Tl : +33 (0)4 96 11 67 60 Annex 1: Agenda 2nd of March 9:15 -10:45Presentation of 11 Invest in Med new initiatives 9:15 - 9:30: Introduction 9:30 - 9:35: Eco-construction in social housing (n1)9:35 - 9:40: Sun for Med-Sustainability (n2)9:40 - 9:45: Energy efficiency, a strategic partnership (n3)9:45 - 9:50: Technologies towards Sustainable Production (n4)9:50 - 9:55: Fostering Competitiveness for South-Med Products (n5)9:55 - 10:00 : DistriMed 2.@& (n6)10:00 - 10:05: Med-digital (n7)10:05 - 10:10: MEDA Industrial heritage (n8)10:10 - 10:15: MedCosmetics (n9)10:15 - 10:20: MedPorts (n10)10:20 - 10:25: PACEIM (n11)10:25 - 10:45: Questions & discussions Annex 2: Projects overview Eco-construction in social housing Leader: Interco Aquitaine (France); Partners: Union Tunisienne de lIndustrie, du Commerce et de lArtisanat UTICA (Tunisia), Agence Wallonne l'Exportation et aux Investissements trangers AWEX (Belgium), Consorci de Promoci Comercial de Catalunya - COPCA (Spain), Syrian Investment Agency SIA (Syria), Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon - CCIABML (Lebanon) Following European efforts to raise the environmental standards in the construction industry (eco-construction of new units & renovation of existing ones), a specific technical and institutional (regulation, incentives) know how has been developed by specific clusters such as the Bordeaux one. This initiative aims at sharing this know how with Mediterranean countries willing to address both their social housing needs and the environmental constraints they are facing, such as Syria, Lebanon and Tunisia. This initiative will both allow local construction companies to acquire new skills in eco-construction and also enable local authorities to adapt and adopt new standards. Sun for Med-Sustainability Leader: Consorci de Promoci Comercial de Catalunya - COPCA (Spain) ; Partners: Palestinian Federation of Industry (Palestine), Invest in Israel (Israel), Czech Chamber of Commerce (Czech Republic), Unioncamere (Italy), Chambre de commerce et dindustrie Marseille Provence CCIMP (France), Confederation of Egyptian European Business Associations (Egypt) Sustaining a solid Euro-Mediterranean partnership committed to the development and spread of Renewable Energies is paramount to address regional common challenges such as environmental sustainability and energy security. This initiative, under the leadership of COPCA and with partners from Palestine, Israel, Egypt, Czech Republic, France and Italy, intends to contribute to this aim by unleashing Mediterranean business potential and enhancing sustainable regional cooperation with ongoing initiatives in the solar heating and photovoltaic sectors. Euromed Green Building : a strategic partnership for a greener construction sector Leader: Association of Portuguese Industry - AIP (Portugal); Partenaires: Chambre de Commerce et dIndustrie TAFNA Tlemcen (Algeria), Confederation of Egyptian European Business Associations CEEBA (Egypt), Confederacin Espaola de Organizaciones Empresariales CEOE (Spain), Confdration Gnrale des Entreprises du Maroc CGEM (Morocco), Hellenic Federation of Enterpises SEV (Greece) The main goal is this initiative is to contribute to improve the environmental performance of the construction sector in the Euromed region. It aims at fostering the dissemination of best practices through 2 types of operations organised in the framework of Tektonica, the main trade fair for the public works and construction sector in Portugal, to take place in Lisbon on May 11-13, 2010: on the one hand, workshops dedicated to the relevant players (regulatory bodies for the construction sector, construction companies, building materials & machines providers, engineering, consulting, environmental studies & certification services providers, etc.) and on the other hand, a large BtoB meeting. Tektonica 2010 will indeed feature a new part, Tek Green which will gather companies in the sustainable construction domain, energy efficiency in buildings and social responsibility in constructions and public works. Technologies towards Sustainable Production Leader: AMEC (Spain); Partners: Confederation of Egyptian European Business Associations - CEEBA (Egypt), Jordan chamber of Industry JCI (Jordan), Chamber of Commerce, Industry and Agriculture of Beirut and Mont Lebanon - CCIABML (Lebanon) News Technologies and solutions to improve industrial processes in terms of Energy Efficiency and Renewable Energies will be presented to all partners of the initiative. To this end a thematic workshop will be organised and Business co-operation agreements between European and MED countries will be promoted. Both activities will be organised in the framework of the Spanish exhibition MATELEC. Fostering Competitiveness for South-Med Products Leader: Confdration Gnrale des Entreprises du Maroc - CGEM (Morocco); Partners: Lebanon Cleaner Production Center (Lebanon), Egypt National Cleaner Production Center (Egypt), UNIDO (France) Fostering Competitiveness for South-Med Products aims at assisting Egyptian, Moroccan and Lebanese SMEs to manufacture products which are compliant with European environmental directives, and thereby gain more potential in order to export to the European markets. The initiative involves awareness raising workshops, training of trainers and manufacturers on how to comply with those directives; technical assistance to SMEs and a Business to Business event among Mediterranean and European companies. DistriMed 2.@&, Exploring new distribution channels for Mediterranean businesswomen Leader: Union Tunisienne de l Industrie, du Commerce et de l Artisanat, Chambre Nationale des Femmes Chefs d Entreprises UTICA-CNFCE (Tunisia), Partners: Association des Algriennes Managers et Entrepreneurs - AME (Algeria), Associazione Imprenditrici e Donne Dirigenti d'Azienda - AIDDA (Italy), Association of Organisations of Mediterranean Businesswomen - AFAEMME (Spain) This initiative aims at enabling more Mediterranean businesswomen to access new distribution networks and go international (access to the European market), specifically by raising awareness about retail industry and e-commerce standards, but also franchising. The challenges related to these innovative distribution strategies, including for the accompanying structures (financial organisations, legal advisors, etc.), will be met trough the organisation of trainings, individual coaching, participation to specific retail fairs so as to turn a few carefully selected companies into success stories which will shed light on new opportunities for many in the South of the Mediterranean. Med Digital Leader: International Chamber of Commerce Syria - ICC (Syria); Partners: Confdration Gnrale des Entreprises du Maroc -CGEM (Morocco), Syrian Enterprise and Business Centre - SEBC (Syria), Estonian Chamber of Commerce and Industry - ECCI (Estonia), Chamber of Commerce, Industry and Agriculture of Beirut Mount Lebanon - CCIABML (Lebanon), Consorci de Promoci Comercial de Catalunya - COPCA (Spain) MedDigital aims at improving the economic operators skills related to e-business (strategic digital marketing). The initiative will elaborate a diagnosis of the current situation in the target countries (Lebanon, Syria and Morocco) and will provide consultancy services to Business Organisations and companies in order to improve their knowledge in setting up an e-business strategys. Lastly, pilot tests of the service will be carried out with local SMEs. MEDA Industrial heritage: Industrialisation of Mediterranean crafts & Ethnic Industries Leader: Federation of Egyptian Industries - FEI (Egypt); Partners: BusinessMed (Tunis), Ascame (Spain), UHC (Greece), Industrial Modernisation center IMC (Egypt), Confederation of Egyptian European Business Associations CEEBA (Egypt), German-Arab Chamber of Industry and Commerce - GACIC (Egypt) Mediterranean crafts and ethnic industries are in deep need of modernisation : its development is hindered by a lack of clustering, efficient promotion tools an information about funding opportunities. A better understanding of intellectual property rights is also crucial for the wealth of the sector. The initiative conducted by the Federation of Egyptian Industries is addressing these issues by providing technical assistance to companies of the sector and by organising a high level conference as well as BtoB meetings. MedCosmetics Leader: Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon CCIABML (Lebanon); Partners: Chamber of Commerce and Industry of Paris - CCIP (France), Syrian Enterprise Business Center -SEBC (Syria). MED Cosmetics is dedicated to supporting and enhancing the cosmetics sector in Med countries, through the establishment of the bases for long-term cooperation with European SMEs. The project will help Med producers increase their production levels, their exports, and therefore improve their employment capacities. The project includes the elaboration of a diagnosis of the cosmetics sector in Lebanon and in Syria, a BtoB event that will take place besides an international fair, and a thematic workshop. Recommendations proposed at the end of the project will lay out possibilities for further cooperation amongst actors of the cosmetics sector. Med Ports Leader: Chamber of Commerce and Industry of Cagliari (Italy); Partners: Unioncamere (Italy); Consorci de Promoci Comercial de Catalunya - COPCA (Spain), Chambre de Commerce de Tunis (Tunisia), HYPERLINK "http://www.gafinet.org/"General Authority for Investment - GAFI (Egypt), Confederation of Egyptian European Business Associations - CEEBA (Egypt) MED PORTS aims at improving the competences and the relationships of Business Supporting Organisations and SMEs operating in the field of port logistic services. Its final objective is to improve the opportunities of business for the companies that work in the main port areas of Egypt, Tunisia, Morocco, Italy and Spain. The project intends to build the management capacities of involved organisations and enterprises and develop a deeper knowledge of the market opportunities of this sector. PACEIM - Encourage innovative business creation in the Mediterranean Leader : Institut de Recherche pour le dveloppement (France) Partners : Centre national pour la Recherche Scientifique et technique - CNRST (Morocco), Fondation Cration dEntreprises - Banques Populaires du Maroc (Morocco), HYPERLINK "http://www.invest.gov.ma/"Agence Marocaine de Dveloppement des Investissements AMDI (Morocco), Rseau Maroc Incubation et Essaimage - RMIE (Morocco) Atlas Business angels (Morocco) ANDI (Algeria) , Foreign Investment Promotion Agency - FIPA (Tunisia), Ministre de lIndustrie, de lEnergie et des petites et moyennes entreprises - MIEPME (Tunisia), Investment Development Authority of Lebanon - IDAL (Lebanon), Marseille Innovation (France) PACEIM objective is to identify the best potential South Mediterranean entrepreneurs in European universities and research centers, students, Phd, researchers, engineers and technicians, and to facilitate their project by support and technical assistance at a regional level. 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