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Home > Agenda Med > Med-Acadermy: How to use web marketing to promote business in the Mediterranean 
Med-Acadermy: How to use web marketing to promote business in the Mediterranean
How to define a Web strategy adapted to its website and its activity in order to increase its visibility on the Net and to attract always more investors in the Mediterranean? PartnersOther informationProgramme and presentations or speakers (Final)> 27/10/09 09h45 à 10h15
IntroductionLydie Cornand - ANIMA Investment Network
> 27/10/09 10h15 à 12h30
Informational nedds of investorsSamir Abdelkrim - ANIMA Investment NetworkCollecting and providing relevant and timely information to potential investors must be a top priority for IPAs (Louis T. Wells, GIPB 2009) > 27/10/09 14h00 à 15h30
Are our web sites meeting the needs of the investors?Lydie Cornand - ANIMA Investment NetworkA simple tool to check some main points > 28/10/09 09h00 à 10h30
The communication assoicated to eht web and web content mangementLydie Cornand - ANIMA Investment Network
> 28/10/09 11h00 à 12h30
New practices - New technologiesLydie Cornand - ANIMA Investment Network
> 28/10/09 14h00 à 15h30
Case study: implementation of a GISSamir Abdelkrim - ANIMA Investment Network
> 28/10/09 16h00 à 17h00
GAFI web site presentationNoha Malek Abo Agwa - GAFI - General Authority for Investment and Free Zones
> 28/10/09 17h00 à 18h00
Website Strategic DirectionYanal Almanasir - JIB - Jordan Investment Board
> 28/10/09 09h00 à 11h00
Referencing a web site, viral markeitng and consumer loyaltyYann Rotil - Ebiz Production
> 29/10/09 12h30 à 13h00
Conclusion - Web inMed creationLydie Cornand - ANIMA Investment Network
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.