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Home > Agenda Med > Agro Food Workshop: How to Reach European Market 
Agro Food Workshop: How to Reach European Market
Workshops were planified in the framework of EuroAgro Fruit Trade Fair to promote and facilitate international cooperation at different levels (commercial, productive, financial or strategic cooperation) in the agrifood sector between companies from the two rims of the Mediterranean (mainly EU and Northern Africa). 45 companies attended these workshops (13 MED and 33 EU SMEs). Three technical workshops focusing on three subjects were animated by experts, namely: 1) Food safety legislation: importing requirements, alert system, traceability (Importing foodstuff into EU, Rapid Alert System for Food and feed, Food safety legislation, Traceability & general food law) 2) International Marketing and Approach to the EU Market (Strategy, structure and evolution of the European modern distribution; Relationship between agriculture, industry and distribution; Agrofood system internationalization and multinational companies role; Agrofood EU policies and the new international agreement) 3) Investment Opportunities in Morocco: SMEs internationalization and Cooperation In addition a technical visit to AINIA (Agrofood Research and Technological Development Centre) was organised in order to present the main research and development working lines in agrofood sector on which a European lead R&D institution is working.
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.