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Home > Agenda Med > Cebit 2011 Heart of the digital world 
Cebit 2011 Heart of the digital world
CeBIT is the world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.
The key target groups are users from industry, the wholesale/retail sector, skilled trades, banks, the services sector, government agencies, science and all users passionate about technology. CeBIT offers an international platform for comparing notes on current industry trends, networking, and product presentations.
Deutsche Messe AG has organized CeBIT in Hannover each spring since 1986. For a number of years now CeBIT has been focusing not just on technologies and products, but also on complete solutions for concrete applications. An approach that has proved extremely popular with visitors and exhibitors alike. Partner Country in 2011 : Turkey. Turkey is an attractive and expanding market for hightech enterprises. The German ICT industry and CeBIT have selected Turkey as the official Partner Country in 2011. Turkish exhibitors will figure prominently at CeBIT 2011 – at a central Turkish pavilion as well as within various themed showcases. Sectors
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.