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Home > Agenda Med > Evaluation of the cosmetics sector in Lebanon and in Syria 
Evaluation of the cosmetics sector in Lebanon and in Syria
An external expert with thorough experience in the cosmetics sector conducted a diagnosis study of the competitive advantages of cosmetics sector in Lebanon and Syria. The study included natural cosmetics producers such as olive oil or laurel oil soap producers, as well as cosmetics industries. Market niches were identified and recommendations were done on the possibilities of improving this sector and enhancing partnerships between EU and Med producers. Partners
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Evaluation of the cosmetics sector in Lebanon and in Syria (Final)> 19/05/10 08h30 à 17h00
Meetings with Lebanese and Syrian cosmetics producersMr. Andre Jean Brin
The production of a diagnosis of the cosmetics sector in Lebanon and in Syria will be carried out by Mr. Andre-Jean Brin, a French expert with thorough experience in cosmetics; Mr. Brin is also president of the CosMed cosmetics association based in Marseilles, with more than 500 members. Mr. Brin will be visiting cosmetics producers in Lebanon and in Syria from May 11 to May 19 in order to make recommendations for empowering the sector, reinforcing links between EU and Med producers, and identify market niches in cosmetics in this region. The expert will be visiting cosmetics industries, as well as producers of natural or traditional products. |
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.