On 16 September 2010, the European Commission adopted a draft decision on a EU-Morocco bilateral trade agreement for agro-food and fisheries products. It will provide the immediate liberalisation of 55% of imports from Morocco and at the same time will reinforce the position of European exporters on the Moroccan market. Over the next ten years the full liberalisation of most products is planned. This situation creates a great opportunity for cooperation that nevertheless requires training and know-how for both Moroccan – and more generally Mediterranean – and European SMEs regarding the marketing strategies to be adopted and legal issues to be complied with. The Agroalimed initiative, the result of a close partnership between the Chambers of Commerce of Spain and Morocco, tackles this prime issue for agro-food professionals from both rims of the Mediterranean directly by disseminating information and knowledge on both European and Mediterranean market opportunities (essential for SMEs) and Mediterranean investment opportunities (useful for EU SMEs).