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Best Med: Development of a sustainable tourist industry in the Mediterranean

Durée : 24 months : June 2009- June 2011,
Lieu : Cairo, Egypt - Nice, France - Thessaloniki, Greece - Cagliari and Roma, Italy - Tunis, Tunisia

The ambition of Best Med is to promote the development of a tourism sector which respects the environment in the Mediterranean. Two complementary strategies are implemented: raising awareness among tourism operators and hotel companies of the advantages of sustainable tourism and a better reconciliation of the supply with the demand in the sector of eco-sustainable products through business meetings. This initiative aims to be an important lever not only for the tourism sector but also for other sectors of activity linked to the new environmental sustainability technologies.

Sectors

  • Other or not specified
  • Tourism, catering
  • Energy
  • Consulting and services to companies
  • Water, environment and urban services

Partners

Operations linked to the initiative

 
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu