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Home > Agenda Med > DISTRIMED 2.♀, Exploring new distribution channels for Mediterranean businesswomen

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DISTRIMED 2.♀, Exploring new distribution channels for Mediterranean businesswomen

Durée : 12 months,
Lieu : Tunis- Tunisia, Algiers-Algeria, Germany (to be defined)

DISTRIMED 2. ♀ aimed at enabling more Mediterranean businesswomen to access new distribution networks and go international (access to the European market), specifically by raising awareness about retail industry and e-commerce standards, but also franchising.

The challenges related to these innovative distribution strategies, including for the accompanying structures (financial organisations, legal advisors, etc.), were met through the organisation of trainings, individual coaching, participation to specific retail fairs so as to turn a few carefully selected companies into success stories which shed light on new opportunities for many in the South of the Mediterranean. 

To know more about the impact of this initiative, please click on the title of the operations listed below on the page.

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Sectors

  • Textile, clothing, luxury (including textile handicrafts)
  • Handicraft, furnishing and houseware
  • Distribution

Partners

Operations linked to the initiative

 
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu