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Home > Agenda Med > Furnish from Mashreq "Linking European and Mashreq Furniture Manufacturers""

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Furnish from Mashreq "Linking European and Mashreq Furniture Manufacturers""

Durée : 3 months,
Lieu : Cairo, Egypt

The Mediterranean furniture industry is an activity which creates a large numberof jobs, but exports very little. This initiative helped to promote the Mashreq as an attractive region for the furniture market, and thus develop its brand image and connections with international distributors and customers. During four days, it brought together 182 Egyptian, 19 Jordanian, 7 Lebanese, 12 Syrian, 27 French, 25 Italian, 16 Spanish and 11 Greek furniture manufacturers on site visits, business meetings and workshops.

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Sectors

  • Handicraft, furnishing and houseware

Partners

Operations linked to the initiative

 
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu