In 2008, according to the ANIMA-MIPO Observatory, agro-food industries in the Mediterranean attracted 24 projects worth an announced EUR 1.7 billion: an average performance given the Mediterranean potential (products, gastronomy). The Mag-Trace initiative is thus to be found in a perspective of stimulation of the Euro-Mediterranean agro-food sector: faced with the increasingly specific demands of European companies, the Maghreb businesses are forced, in order to  preserve their market,  to improve the quality and the traceability of their products, without necessarily having the technical means nor the competence. Grouping the farming federations of the three Maghreb countries, the project Mag-Trace has undertaken to reinforce the capacity of the intermediary organisations to support their businesses with the introduction of an appropriate food traceability system, based upon the approach used by UNIDO in Egypt in the framework of the programme Etrace and the experience of the European competitiveness clusters.