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All operations

Med industrial heritage

Durée : 5 months,
Lieu : Cairo, Egypt

The craft and typical traditional Medi¬terranean industry has a strong iden¬tity which offers a good commercial potential for export. These products generally do not, however, comply with the  manufacturing and marketing standards in force in Europe. The MED Industrial Heritage initiative has helped satisfy this need by supplying Mediterranean creators with technical assistance to develop new products suitable for European export markets and to promote these prototypes during international trade fairs. European experts hence worked in Cairo for one week with several creators from the Mediterranean to bring out 100 new products. These products were then presented in Paris, Florence and Cairo in the context of specialised trade fairs for decorative objects.  

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Sectors

  • Handicraft, furnishing and houseware

Partners

Operations linked to the initiative

 
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu