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Plato Egypt

Durée : 24 months,
Lieu : Bruxelles, Cairo

SME owners have to address various problems in their daily work, most of the time without any guidance or assistance from specialists. The PLATO method, designed in Belgium around 1990, offers an informal coaching and mentoring platform to support SME owners in their decision-making processes: the PLATO learning networks train major companies to accompany SMEs in their development and organise monthly discussion meetings in small groups of SMEs. Successfully implemented in various countries over the 2000s, PLATO has been tested for the first time on the Southern Mediterranean rim within the Invest in Med project. The organisers have first selected and trained six representatives from multinational companies (such as Unilever Mashreq or Bavarian Auto Group) to be mentors. 20 monthly meetings between mentors and SME managers were then carried out in Alexandria and Cairo, offering the opportunity to discuss confidentially the problems they were facing, and to exchange on possible solutions. This initiative also encouraged international between Belgian and Egyptian companies.

Sectors

  • Other or not specified

Partners

Operations linked to the initiative

 
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu