The Mediterranean fruit and vegetable sub-sector is subjected to a strict legislative framework and growing pressure from distributors who continually impose new requirements in terms of agro-food safety. In an attempt to comply with them, businesses have developed increasingly refined technological solutions which are nevertheless competitive. Backed by its experience in the Mediterranean, for setting up the Tech Fruits and Vegetables initiative, the CCIFM partnered with organisations federating economic players in agricultural territories – such as the Vaucluse and Parma CCIs – and with competitiveness clusters dedicated to innovation in the sector. The working seminars have provided an opportunity for sharing experience on a series of themes such as innovation in packaging and the conservation of fruits and vegetables as well as for introducing sustainable cooperation between the territories of Bizerte, Parma and Avignon. The business meetings, bringing together a hundred or so businesses from nine Mediterranean countries, and the information workshops have encouraged the exchange of know-how and the conclusion of technological and strategic agreements between SMEs from the region.