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Link in Med
(business partnership)
Medalliance Network directory
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Home > Agenda Med > Launching a franchising strategy in the Mediterranean 
Launching a franchising strategy in the Mediterranean
The partners and beneficiaries of the Med-Franchise initiative launched their activities in Marseille by organising a workshop aimed at establishing coherent coordination mechanisms (technical and financial) and encouraging efficient collaborative work. The participants also had the opportunity to participate in the TOP Franchise fair and to establish useful contacts with various European and Mediterranean franchise organisations. PartnersOther information
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.