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Home > Agenda Med > MED ACADEMY - Setting up and managing an overseas promotion network 
MED ACADEMY - Setting up and managing an overseas promotion network
How to set up sectoral and cluster-based overseas promotion networks? How to restructure your overseas presence and your promotion strategy following the latest FDI and international trade trends? How to design and implement differentiated approaches for different markets (how to address SME / key accounts needs, how to deal with cultural differences, etc.)? How to measure the performance of your network? How to improve it by creating the right incentives? How to target the right markets? The seminar addressed a relatively new challenge: the growing synergies between trade, innovation and investment within global value chains are weakening the institutional boundaries between export, innovation and FDI promotion players. Capacity building operations and transfer of institutional know how for the setting up, evaluation and management of innovative overseas promotion networks are badly needed. Frontiers are getting blurry. Many Investment Promotion Institutions are also in charge of Export promotion (see for instance COPCA for Catalunya, or Export Plus program by IDAL in Lebanon), and are asked to support the internationalization of their clusters (including the valorization of local innovation). Meanwhile, a trend towards more decentralisation is bringing new players into the global battlefield of territorial internationalisation, even on the Southern rim of the Mediterranean, where regionalisation encourages local authorities and chambers of commerce to launch local initiatives, welcome foreign delegations, without a very effective coordination with national export & investment promotion players. When all these stakeholders operate abroad, synergies should be even stronger. Export & FDI promotion agencies are already represented abroad by embassies and their commercial attachés, when they do not hire their own agents or open their own offices. Meanwhile, more and more local authorities, clusters, chambers of commerce or business federations are forced by the globalisation process to invest, sometimes together, too often separately, in order to be better represented abroad, while the recently set up MED technoparks and industrial zones need to internationalize as early as possible. How to turn a constraint into a competitive edge and maximize the benefits reaped from this presence close to strategic markets, techologies or investors? This 2-days-and-half seminar (8-10 november 2011) allowed each participant to compare both costs and advantages of the different strategies followed by European and Mediterranean pioneers. It provided participating clusters, CCIs, regional business federations and export & FDI promotion agencies with operational tools helping them establish a presence on the right markets (targeting), forge sustainable institutional partnerships, define relevant objectives for overseas staff, and to right-size the means (legal issues, material means) necessary to set up efficient overseas promotion networks. Target: the participants (60) were be top executives from Euromed public institutions (Investment Promotion & Development Agencies, Local and Regional Authorities, Local and National Clusters, Chambers of Commerce and Industry, etc.) dealing with investment, trade and partnerships promotion and facilitation. They were International Developments Managers for Cluster, Overseas Promotion Directors, Foreign Offices Directors, etc. Partners
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Programme (Final)> 08/11/10 10h00 à 10h20
A Med Alliance to better promote the MediterraneanEmmanuel NOUTARY, Délégué général Réseau ANIMAThe Med Alliance gathers Euromediterranean networks of chambers of commerce (ASCAME, EUROCHAMBERS), business federations (BUSINESS MED) and economic development players (ANIMA Investment Network). Together they are implementing the INVEST IN MED programme which aims at strenghtening business flows in the Mediterranean. > 08/11/10 10h40 à 11h40
Synergies between trade, investment and innovation: a look on global value chainsTorek Farhadi, Programme Coordinator, Enhancing Arab Capacity for Trade (EnACT), International Trade Centre - ITCITC enables small business export success in developing countries by providing, with partners, sustainable and inclusive trade development solutions to the private sector, trade support institutions and policymakers. > 08/11/10 11h40 à 12h00
Mergers and pooling of services: case studiesXavier Lalande, Directeur des opérations à l’international, Entreprise Rhône-Alpes International - ERAIERAI, created in 1987 at the initiative of the Rhone-Alps regional council is the region’s spearhead for international economic development and the reinforcement of the attractiveness of Rhone-Alps. To download the presentation, please copy/paste into your web browser the following link: http://www.invest-in-med.eu/fr/agenda/module-129-20101119162635session1_erai_xavierlalande_en.pdf > 08/11/10 12h00 à 12h20
Mergers and pooling of services: case studiesClaudia Danesi, Investment Promotion Director, Invest in Catalonia, ACC1ÓACC1Ó is the agency set up by the Catalan Government to make Catalan enterprise more competitive throughout the world. Its key aims are to drive innovation, internationalisation and attract inward investment. > 08/11/10 14h00 à 14h30
The Invest in Med toolsPierre Henry, Chef de projet, ANIMAMIPO - Mediterranean Investment & Partnerships Observatory / Sectoral studies & Business Guidebooks / Agenda Med - the Mediterranean Business Events Calendar / ANIMA : A network at your service / Link in Med - 3,500 potential partners on line / Med Maps - An economic Atlas to support your decision > 08/11/10 14h30 à 16h10
Introduction to export market research: International Trade Centre toolsChristophe Durand, Analyst, International Trade Centre - ITCTrade Map. Please copy/paste the following link in your web browser: http://www.invest-in-med.eu/en/agenda/operation-412-introduction-to-trade-map-c.-durand > 08/11/10 16h30 à 18h00
Sourcing foreign investment opportunities: International Trade Centre toolsChristophe Durand, Analyst, International Trade Centre - ITCInvestment Map. Please copy/paste the following link in your web browser: http://www.invest-in-med.eu/fr/agenda/module-134-20101123114032session2_itc_durand_investment-map_en.pdf > 09/11/10 09h00 à 10h15
ERAI’s experience from A to ZXavier Lalande, Directeur des opérations à l’international, ERAISetting up, managing & evaluating an international promotion scheme > 09/11/10 10h15 à 10h45
Outsourcing all or part of your promotion activitiesSteve Lanier, President, American World Services – AWSAmerican World Services Corporation is a Washington, DC based US company specializing in international business services for non-US organizations. Our group assists companies, government regions, and affiliate organizations in meeting their export marketing or investment promotion objectives in the US market. > 09/11/10 11h00 à 11h15
Setting up, managing & evaluating an international promotion schemeSafae Sijilmassi Idrissi, Chef du Service de la Coopération, AMDI– Invest in MoroccoChat show: “how to effectively calibrate your international promotion scheme?” > 09/11/10 11h30 à 11h45
Setting up, managing & evaluating an international promotion schemeNoomen Laghouil, Chargé du suivi des représentations à l’étranger, FIPA TunisiaChat show: “how to effectively calibrate your international promotion scheme?” > 09/11/10 12h00 à 12h15
Setting up, managing & evaluating an international promotion schemeTakis Kakayannis, Conseiller à Casablanca, AWEXChat show: “how to effectively calibrate your international promotion scheme?” > 09/11/10 12h30 à 12h45
Setting up, managing & evaluating an international promotion schemePeter Marji, Business Development & Marketing Officer, Aqaba Special Economic Zone-ASEZAChat show: “how to effectively calibrate your international promotion scheme?” > 09/11/10 14h00 à 14h45
Attracting foreign investments: international strategies and servicesXavier Lalande, Directeur des opérations à l’international, ERAIZoom on ERAI: investment promotion services and World services > 09/11/10 14h45 à 15h00
Attracting foreign investments: international strategies and servicesChakir Bouatia, Chef de Projet Pôle Industrie & Logistique, MED-ZSourcing innovative projects > 09/11/10 15h00 à 15h15
Attracting foreign investments: international strategies and servicesClaudia Danesi, Investment Promotion Director, Invest in Catalonia, ACC1ÓSourcing innovative projects > 09/11/10 15h15 à 15h30
Attracting foreign investments: international strategies and servicesRamzi Zammali, Directeur marketing, MFC PoleSourcing innovative projects > 09/10/10 16h00 à 16h15
Attracting foreign investments: international strategies and servicesSana Abbadi, Senior Promotion Specialist, Jordan Investment Board-JIBChat show: “coordinating investment generation strategies and services abroad”. To download the presentation, please copy-paste the following link in your web browser: http://www.invest-in-med.eu/fr/agenda/module-145-20101119174736session4_jib_sanaabbadi_en.pdf > 09/11/10 16h15 à 16h30
Attracting foreign investments: international strategies and servicesOscar Alvarez, Business Environment Division Manager, Strategy & Development Office, Invest in SpainChat show: “coordinating investment generation strategies and services abroad” > 09/11/10 16h45 à 17h00
Attracting foreign investments: international strategies and servicesHassan Bahi, Directeur, Centre Régional d'Investissement Meknès-TafilaletChat show: “coordinating investment generation strategies and services abroad” > 10/11/10 09h00 à 10h00
Promoting local skills, technologies and products: international strategies and servicesXavier Lalande, Directeur des opérations à l’international, ERAIZoom on ERAI: International accompaniment services > 10/11/10 10h15 à 10h30
Promoting local skills, technologies and products: international strategies and servicesVural Cekinmez, Chief of Section, Export Promotion Center of Turkey – IGEMEChat show: “promoting the internationalization of territories, clusters and businesses” > 10/11/10 10h30 à 10h45
Promoting local skills, technologies and products: international strategies and servicesRamzi Zammali, Directeur marketing, MFC PoleChat show: “promoting the internationalization of territories, clusters and businesses” > 10/11/10 10h45 à 11h00
Promoting local skills, technologies and products: international strategies and servicesKarim Cherfaoui, Président du Directoire, Chambre Française de Commerce et d'Industrie en Algérie-CFCIAChat show: “promoting the internationalization of territories, clusters and businesses” |
The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.