In the framework of the MED Cosmetics initiative, an evaluation meeting have taken place on March 23 in Beirut. The meeting have enabled the partners of the initiative to analysee the outcome of the b2b meetings organised as well as to discuss future oportunities. 

- Following the BtoB organised in the framework of the Beyond Beauty Paris fair, Five contracts have already been signed and twelve others look very promising as discussions between several companies are ongoing.

-At the institutional level, the CCIA-BML has started to build a database of information about cosmetic producers and is working on a quarterly newsletter on EU regulations in the sector. The CCIA-BML is also considering to add a geographical indication for the traditional soap produced in Saïda and Tripoli, which would be a first for a Lebanese product. In addition, the Assembly Committee for the Aleppo Soap at the Aleppo Chamber of Industry was created to protect the product, and Noble Soap is now cooperating with ENSA Lab (France) to establish internationally-recognised norms for the laurel soap, using the Savon de Marseille case as a model.

-Med Cosmetics is now planning to target new Mediterranean countries and has already concluded an agreement with the Cosmetic Valley cluster for the participation of a greater number of Mediterranean companies in the next edition of ‘Beyond Beauty Paris 2011’.