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Home > Agenda Med > MED Expo 2010 
MED Expo 2010
« Trade Expo » Paris is the main French trade fair for trend products with light price, attended basically by retail buyers. The 10 selected participants to “Distrimed 2.0” Initiative, exposed there in January 2011.
An open space stand of 50 m2 valorized these companies’ products. The women managers, who exposed on this stand, were previously prepared and assisted by experts hired by the Initiative. These managers aimed to place over than 100 deco products designed and made in southern countries of Mediterranean region.
More than 50 contacts and B2B meetings were realized during the Trade fair where European buyers discovered Maghreb products combining tradition and modernity. Partners
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.