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Link in Med
(business partnership)
Medalliance Network directory
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Home > Agenda Med > Mediterranean Marketing 
Mediterranean Marketing
Reload your Marketing suggests to understand from academic points of view and experiences of business managers, marketing managers and researchers linked to the Mediterranean; what is "being a Mediterranean"? What does "feeling Mediterranean" mean? Sectors
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia.