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Documents
Bienvenue dans la base documentaire! - Welcome in the document database!
Vous y trouverez tous les documents (guides, études, fiches, communiqués de presse, etc.) réalisés dans le cadre du programme Invest in Med. Ces documents sont classés par catégorie et sont également facilement accessibles grâce au moteur de recherche mis à votre disposition.
Leur téléchargement gratuitement mais ils ne sont pas libre de droit.
You will find all the documents (guides, studies, fact sheets, press releases, etc..) conducted in the framework of Invest in Med, . These documents are listed by category and easily accessible through the search engine at your disposal.
Download is free of charge but they are not copyright-free.
Bonne lecture! - Enjoy your reading!
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Studies and publications
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11-07-2011
Study N° 32 : Socially Responsible Investment: What Strategy for the Mediterranean?
How can we reinforce the impact of investment on sustainable development in the Mediterranean? ANIMA provides answers and courses of action by publishing a study on “Socially Responsible Investment: What Strategy for the Mediterranean?” as part of the Invest in Med project, supported by the European Commission.
Investment is up until now hardly sustainable in the Mediterranean and does not produce all the effects hoped for in economic terms (growth, productivity) but also for society (creation of jobs and skills) and environment (conservation of natural resources). The study provides an outlook of the impacts of investment for the three cornerstones of sustainable development and then presents the stakes, strategies and tools for the four main categories of stakeholders of Corporate Social Responsibility (CSR) and Socially Responsible Investment (SRI) in the Mediterranean: the public authorities, the business support organisations, companies and financial players.
The study also proposes three series of recommendations intended for public bodies. They are accompanied by courses of action which could be implemented by ANIMA, its institutional partners and the networks of intermediate operators who work together within the MedAlliance.
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09-26-2011
Invest in Med Final Report: « Building sustainable investments and business partnerships in the Mediterranean »
The aim of this report is to present: A review of the achievements of the project and their contribution to the development of regional cooperation in the Mediterranean; The initiatives and the partners who were at the origin of these achievements and would today like to continue to undertake these activities; The set of tools left by the project to the Mediterranean business community, to facilitate the development of businesses in the region.
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08-31-2011
Study n°36: Investment opportunities in renewable energy in Tunisia and Egypt
The Med Energy Study is a new business toolkit for international investors looking towards Egypt and Tunisia in the renewable energy sector, with a focus on wind energy, solar energy, Bio Mass. It presents a comprehensive overview of the business and institutional framework, highlights opportunities and current projects.
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06-16-2011
Study n°29: Acccompaniment needs and offers for young entrepreneurs in the Maghreb
Available in French only - L'etude préparée le CJD Tunisie met en avant les enjeux associés à l'innovation entrepreneuriale aux regards des structures d'appui et des mesures d'accompagnement mise à la disposition des jeunes entrepreneurs au Maghreb.
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07-11-2011
Study n°28: Local Investment Promotion in the Mediterranean: a practical compendium
The ongoing deep social unrest shaking up most Med countries is largely a result of unbalanced economic growth. The sustainable development of the region calls for the strengthening of local investment promotion capabilities in order to help Mediterranean territories face a tougher national and international competition for investment, jobs and wealth. This practical compendium comprises 10 case studies, which show different ways of: defining a promotion strategy (conducting a SWOT analysis or benchmark, internally or through a carefully-chosen consultancy); turning your promotion strategy into an effective communication plan (building an image/a brand, forging ahead with the right differentiating messages, favouring suitable tools and channels); fine-tuning your prospecting plan (identifying and canvassing your potential partners and targets, calibrating your tools). Each case study provides: an institutional profile (allocated missions/means put into perspective, national and local economic or institutional peculiarities); an analysis of the organisation’s promotion strategy; an examination of its prospecting and communication plans (elaboration process, output & impact).
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07-04-2011
Study n°27: The market of eco-sustainable products, services and technologies in the tourist-hotel sector in the MED Region
For the Mediterranean countries, tourism is a central economic issue. The needs for environmental protection in tourism and awareness actions implemented at several levels in recent years, have led to the creation of a growing demand for environmentally friendly tourism services. The overall objective of the BestMed initiative - Business Eco-Sustainable Tourism in the Mediterranean area - is to support environmental sustainability in tourism and to promote the diffusion of concrete eco-sustainable products, technologies and services in the hotel sector of Egypt, Morocco and Tunisia.
This study aims at analyzing both the market (supply and demand) of products, services and clean sustainable technologies (water purification technologies, energy efficiency and water services devices, the Ecolabel renewable energy sources services) in the tourist-hotel sector in (Egypt, Morocco, Tunisia), and the potential development of demand in these countries.
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03-29-2011
Study n°26: Yachting centres in the Mediterranean
The Mediterranean is considered a favourable area for the practice and development of yachting. Despite all these common assets, the Mediterranean presents a noticeable imbalance on the two shores in the yachting aspect with:
- A mature market in the North, and an emerging market in the South.
- An very dense implantation of marinas on the North shore and scattered marinas on the South shore.
This study, carried out by the Marseille Provence Chamber of Commerce and Industry lists the main nautical centres of four countries on the Mediterranean: Spain, France, Morocco* and Tunisia, and analyses their functioning and their effect on the tourist economy. It aims to give a detailed view of the potential they represent, through their main projects, the synergies that they develop between tourism and yachting and of their consideration of sustainable development in their approach to yachting.
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01-27-2011
Study n°24: Enhancing territorial image through movie and film
Audiovisual production had for more than 100 years a considerable cultural impact : It has the power to transform a passive audience into active consummers or visitors for the productsor locations associated with the film. This is why the CCIMP and its partners published a manual of best practices focused on how to supporting Mediterranean local actors in better benefiting from the economic and touristic outcomes of movie productions shot on their territories. This very complete manual includes a chronological list of actions to implement as well as suddessful case studies.
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01-28-2011
Study n°23: Guide for the development of women entrepreneurship in the Maghreb region
The guide for the development of women entrepreneurship in the Maghreb region outlines on the one hand the problems and constraints encountered by businesswomen in the Maghreb, and on the other hand the facilities and opportunities for women to develop their activities in the region. The objective of this guide is to maximize economic benefits of women entrepreneurship and also to promote exchanges and networking among businesswomen in the region. [In French only]
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11-02-2010
Study n°16: MEDA Finance 2010, a guide to SMEs financing instruments in the Mediterranean
The Meda finance study presents a exhaustive survey of grants and lines of credit offered by around 20 aid institutions offering novel non-banking financial instruments to support the economic development of the mediterranean region(Factoring, Leasing, Mortgage, ..etc).
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The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestinian Authority, Syria and Tunisia. www.invest-in-med.eu 
