Each and every one of the leaders of initiatives is an official in Med ambassador. Together, we contribute to position the Mediterranean as a key business opportunity.
Each operation is a key stone in the construction of the Invest in Med building. The best selected success stories will be promoted toward potential sources financing, partners and actors of the Euro Mediterranean economic development. Those which show concrete and real achievements, possible replication, expansion or extension, an innovative concept and a promising and sustainable activity and a good media coverage boosting a positive image for the Mediterranean.

The following rules are compulsory and contractual. There are directly linked to the financing of your initiative and are official parts of the evaluation procedure of each operation. They will also contribute to the overall success of the operations.

We remain at your disposal should you need some advice or simply wish to discuss and share ideas on communication actions and tools.

In Med visibility and notably the compulsory logos must appear on all communication tools used by the leader before, during and after the operation or the event. This applies to the promotion documents (programme, press release, etc…) as well as to the markers (roll-up, direction signs, etc.)
The Invest in Med logos and graphic charts and the MedAlliance provisional logo can be downloaded on the web site, in the documents database of the “Resource center” section.

Recall for use of the various formats of logos: 

- .ai/.eps: for a vectorial use print (enlarging ad infinitum)
- .eps/tiff: for a print use as an image 
- .jpg: for all uses (print in CMJN with 300 DPI and Web in RVB with 72 DPI)
- .bmp: for the importation in a PowerPoint document (low definition)

A specific format is to be applicated to all the publications which are co-funded by Invest in Med. Click here to download the guidelines. It is also available in "Documents" database of the "Resource center" section.

Each leader is to present and promote the Invest in Med programme during the organised events:

• A short presention during the opening session or the press conference.
• An Invest in Med stand or, at least, display of the promotion douments of the programme in a well positionned place during the event.
• Visibility of the Invest in Med logo on all the communication tools relating to the operation : roll-up, programmes and brochures, welcome or direction signs, etc.

You can dowload an official PowerPoint presentation of the programme on the web site. The presentation is also available in the "Documents" database in the "Resource center" section

D-15 days : leader is to send press release relating to the operation to programme communication. Depending on the operations, the PR is:

• Forwarded to European Commission’s offices press services. Released by programme communication to a large international press list for the major operations.
• Compulsory mentions:« In the Invest in Med framework, the initiative ... » or « In the framework of the initiative ... , co-funded by the Invest in Med programme … »
• Presentation of the programme (basic texts) in footnotes:

“The Invest in Med programme aims at developing sustainable trade relationships, investments and enterprise partnerships between the two rims of the Mediterranean. Funded at 75% by the European Union over the 2008-2011 period, it is implemented by the MedAlliance consortium, which associates economic development organisations (ANIMA, leader of the programme), CCIs (ASCAME, EUROCHAMBRES), and business federations (BUSINESSMED). The members of these networks, as well as their special partners (UNIDO, GTZ, EPA Euroméditerranée, World Bank, etc.), gather a thousand of economic actors - mobilised through pilot initiatives centered on key Mediterranean promising niches. Each year, a hundred operations associate the 27 countries of the European Union and 9 Mediterranean partner countries: Algeria, Egypt, Israel, Jordan, Lebanon, Palestinian Authority, Syria and Tunisia www.invest-in-med.eu”.

Report has to be made to the Invest in Med communication department (laurence.fontaine@anima.coop)

• D-15days: the leader is to provide to the project manager or the communication officer al communication tools related to the operation.
• D+1 day: Feedback from the leader on the conclusions / number of participants and all relevant information: news article of approximately 15 lines to be posted on the web site and published in the monthly Invest in Med newsletter.
• D + 15 days (maximum  1 month) following the end of the operation, the leader is to send a press book including all medias : newspaper and magasines, web, radio and TV, etc.) to feed the Invest in Med global press-book to be annexed to the quaterly report to the European Commission.

Beside the above mentioned recommendations, organising an event implies the following basics:

• Contact: one or two person(s) easily reachable by mail and telephone.
• Good direction signs on the spot of the event. Send a provisional programme and practical information (hotels, transports, reimbursement if applicable, etc.)
• Up-dated programme to be distributed to participants upon their arrival.
• List of participants. This list must include at least the following information: name, first name, organisation, country. List to be signed by the participants on their arrival.
• Badges with the name of the person, her organisation and, if possible, the country.

Organising a B2B implies the organisation of the individual meetings:

• Put together an offer of supply and demand of the country which organizes the B2B (minimum D- 3 months): sectors chosen, candidates companies, target countries, etc…
• Promotion of this offer (between D– 2 months and D- 1 month) so that interested companies can register.
• Preparation of a catalogue on the basis of the list of participants (D- 3 weeks).
• Organisation of the individual meetings: specific software can be used.
• Sending of her programme to each participating company (between D-8 days and D-3 days).
• Good direction signs to be dispatched on the site.
• Handling-over of the complete list of participants, ideally by country and sectors.
• Permanent welcome desk to respond to the demand of last minute meetings and manage time shedule in case of no-show. Organise a space for dedicated and organised informal meetings (with for instance some country or sector focuses).
• Distribution of an evaluation form to all participants for follow-up.
• Reporting: number of companies, number of individual meetings, etc. (D+ 8).
• Evaluation at D+ 1 year: generated partnerships, turnover export – for local companies -, developed Foreign Direct Investments, etc. In general, when organizing a B2B, it is best to both set deadlines for the pre-organised meetings and to offer opportunities for last minute registration for meetings.